CHLOE by Alpha
"Redefine the way you dress. The first smart AR mirror that transforms fashion into a shared experience."
The Inspiration
CHLOE is "the virtual closet all grown up." Inspired by the iconic digital wardrobe concepts of the 90s, we set out to build a modern, high-tech reality where users never have to feel "clueless" again. CHLOE bridges the gap between your physical closet and your digital social life.
Core Features
Visualize looks in real-time without changing clothes. Mix and match outfits virtually to find the perfect combination before stepping out with confidence.
An advanced AI stylist that analyzes your calendar, the local weather, current trends, and your personal preferences to suggest the ideal outfit for any occasion.
Never forget those pieces in the back of your closet. Users can scan and upload items, allowing CHLOE to categorize and sort their entire collection for easy browsing.
A groundbreaking social feature that allows users to lend and borrow clothes within their "closest circle," promoting sustainability and collective style.
Marketing Strategy
Our strategy focuses on Sustainability by promoting garment sharing over buying new. By utilizing platforms like TikTok and Instagram, we visually showcase CHLOE in action, fostering a sense of community where users share tips and outfit inspirations.
Iterative Visual Identity
The visual identity was built on the concept of geometric reflection, using the "A" from Alpha as a foundation. We iterated through various weights and configurations to find a logo that felt architectural and premium.
- Gold: Evokes feelings of success and quality, the color of champions.
- Dark Blue: Associated with elegance and sophistication.
- Teal Blue: Conveys creativity, trust and reliability.
Iterative process: Balancing linework and geometric symmetry.
