I’m currently completing a master’s degree at USC, studying Business, Design and Technology.

This business strategy guidebook is a compilation of lessons learned while studying New Venture Management with Prof. Steve Mednick, at USC Marshall School of Business. The course included case studies and lectures from entrepreneurs in different industries from technology to brick and mortar retail.

The program has transformed the way I I think about business, how to add value and the importance of people, customers and networking.

I hope this guidebooks helps you start and grow your successful business and if you ever have the opportunity to take the course, go for it, you won’t regret it.